Motherhood Maternity
• Art Direction • Visual Design • Email Design • Web Asset Creation
Designed eye-catching promotional and editorial email layouts that lead to higher levels of engagement and increased click-through rates, leading to millions in sales for a household B2C brand.
Provided art direction and collaborated with a cross-departmental team of creatives to produce multi-channel assets.
Utilized frontend web tools (builder.io) and Shopify to implement assets. Prior to using Klaviyo marketing automation for emails, I also hand-coded email design with HTML/CSS.
