Northstar New Jersey Lottery
• Art Direction • Visual Design • Concept Ideation
Worked on a variety of projects ranging from designing holiday cards, in-store promotional signage, conceptual signage ideas for partnerships (e.g., Kings Food Markets), digital ads, and billboards.
Working closely with the Marketing Department as a freelance creative, I designed marketing collateral for the launch of the Wheel of Fortune scratch-off tickets for the NJ Lottery. This involved producing print-ready collateral for billboards, bus wraps and print ads for magazines & newspapers per brand guidelines and OOH specifications.
I supported a variety of projects for The New Jersey Lottery Worked on a mix of creative and rather technical jobs, ranging from digital and print ads for various campaigns to seasonal postcards perforated coupons for the holiday season, and more.